open a shop, which data indicators need to pay attention to? VIP accounted for how much? How much is the sales discount? There are secrets behind these. I hope this will help you.
1) turnover reflects the business trend of the store.
for the past sales data, combined with the development of the regional industry, through the daily follow-up of the turnover, weekly summary comparison, in order to adjust the promotion and promotion activities.
2) set up sales targets for shops and employees.
– according to the turnover data, set up sales target store business objectives and employee turnover target, will be subdivided into monthly, weekly, daily, every time, every shift, per person, let employees more clearly the target;
to establish a corresponding incentive mechanism for employees’ monthly goals and motivate employees to drive higher sales;
The complete process of
– day turnover index monitoring, when the target task failed to reach, should launch preparation plan immediately, such as the ideal target process should be timely adjustment of personnel, goods, promotion plan.
3) compare the sales status of each branch.
turnover index helps to compare the sales capabilities of each branch, thereby providing a reference for optimizing the staffing structure and portfolio.
(2) category sales of goods
classification sales of goods, that is, sales of all types of goods in the store, such as jackets, slacks, shirts, etc.. Through the classification of goods sales index analysis, you can understand:
1), the classification of the sale of goods and the proportion is reasonable, provides the reference for the shop orders, the group of goods and promotion, so as to make a better adjustment to the goods of goods, more in line with the combination of the actual consumption of shops.
2) understand the store or the consumer orientation of the area, make immediate replenishment and transfer of goods, and adjust the display accordingly, so as to optimize the inventory and maximize the profit of the store. For low sales category, you should consider increasing sales in the store, digestion inventory.
3), the classification of goods shop sales and in normal sales ratio, sales characteristics that the shop, on the slow flow category should be considered more display, while strengthening the guide focuses on the slow flow category promotion and sales ability collocation.
(3) top ten best selling
1) regularly count and analyze the top ten best sellers (weekly / monthly / quarterly) to understand the reasons for sales and inventory status.
2) establish an inventory safety line for the top ten best sellers on the basis of the sales speed and cycle, and make appropriate replenishment or alternative measures. 3) teach the staff to use the best selling money to match the flat pin or the slow-moving sales, and promote the whole flow of the goods in the shop.
(4) top ten unsalable < >