December 22nd, China positioning the first person, Trout, China’s partner, as the dark horse entrepreneurial laboratory tutor in the dark horse to learn app conducted fourth live.
in the broadcast, Deng Delong in Dong’e Jiao as an example, as we resolve the strategic course of ten years of Dong’e county.
is the following fourth Deng Delong live content selection:
Dong’e E-Jiao, ten years of
December 21st tenth "gelatin nourishing Festival" opened in Shandong County of Dong’e. Ten years ago, facing the risk of marginalization, Ejiao category industry die, and now in the Jiangsu Zhejiang Shanghai and Guangdong health center, Ejiao has become the preferred high-end crowd tonic.
first look at a set of data:
Net profit of
1 from Dong’e County rose from ten years ago to 100 million in 2015 1 billion 600 million, is expected in 2016 will reach 2 billion
2 brand value from 2 billion 600 million to 14 billion 200 million;
3 market capitalization from $2 billion to $35 billion.
however, to this kind of change is more intuitive to see, you can go to pharmacies around the visit, should be very easy to find: the major pharmacies best location, almost all there is Dong’e county. The pharmacy is not the gold position who want to get it.
What is the reason for the
? Is very simple, Dong’e E-Jiao is able to drainage for this drug, can bring the customer. It has a strong ability to create customers, and constantly bring good revenue and profits to the pharmacy. So, the pharmacy is naturally the best position to Dong’e County, which is a common phenomenon. Pharmacies around the country have this characteristic, will put Dong’e gelatin as the first brand flagship, placed in pharmacies the most conspicuous and most gold position, which is reflected in the brand influence.
Dong’e County ten years the biggest achievement is to have three major brands, leading three high-quality market:
– Dong’e gelatin, nourishing the first brand, create a market dominant tonic;
– Fej, and health care market to create the first brand, the leading
– Peach Kyi gelatin cake, the first brand of gelatin cake, a leading beauty snack market.
summary of Dong’e gelatin in the past ten years of development, nowadays borrow a popular concept, was in line with the supply side of what we now call the structural transformation. In ten years, is the practice of supply side reform of Dong’e Jiao strategy. This is not only to the pharmaceutical industry, but also to provide a comprehensive transformation and upgrading of the supply side of China’s business model.
from the inside and outside thinking: positioning lead strategy
Dong’e county to achieve such good results, behind what is the logic? What is the relationship between the strategic positioning and the
we still want to give you a concept, is me