after most of the accumulation, the following Lonely Nine Sword can help you in the Google AdWords rankings in advertising at the lowest price higher click rate, reduce the waste rate.
Zongjue. Target groups, targeted
select the appropriate language and country or region for your potential customer group. For example, you can set only your ads appear on potential customers in a particular country, for example, there are now many French speaking countries, but if your target customers only in Canada, you can put in Canada except the French speaking countries blocked. In other words, the French query is unable to "click" your ad, because he will not appear. This avoids the extra and unnecessary expenses that are brought to you by this click.
broken sword. Refining key words, good steel used in the blade
uses square brackets … to enclose your keywords. For example: B2BmartsB2Bmarts.com this way, only when the query key words and you use the square brackets in the key words (key phrases) accurately match, your ad will appear in front of the user. If the search keyword contains other words, then the search results will not appear in your ad. To effectively eliminate the irrelevant to your business visitors, to minimize the cost of your advertising.
broken knife type. Advertising contrast test, the best put
some products may also call you are not allowed to grasp exactly what kind of abroad, such as 3G mobile phone abroad can be called " 3G mobile phone" ", 3G; cell, phone" " 3G; cellular phone" 3G, " handset" more than four kinds, so what country your potential customers which one do, you may not know. So, you need to compare two or more ads at the same time test. Find out the ads that can get a higher click through rate, and use it to replace the original content. Repeat this process to get the highest content of the ad.
broke the gun type. Tracking the advertising effect, aware of
although Google will track the number of hits per keyword ads, but he will not track how many hits actually turned into your return on investment (inquiry or orders). You can use a special tracking link for each ad to track the conversion of the ad. For example: you can give each product advertising plus a direct product page links, and then through the website system to see whether the customer has come to stay in this page browsing, whether to send inquiries, etc.. It can check your investment money have naught, so.