introduction: network marketing is a very important part in the enterprise overall marketing strategy, especially for small and medium enterprises, network marketing has become the most popular way of marketing. According to the plan, in 2015 the scale of China’s e-commerce is expected to more than 18 trillion yuan, of which 2/3 will come from small and medium enterprises.
in China, the number of Internet users has reached 830 million, accounting for about 60% of the total population of China, that is to say, at the present stage of China’s Internet users has more than half of the nation’s population, so these people use the Internet every day to do what? The answer is obvious, to career decision-making, to household chores, regardless of is financial investment, basic necessities of life, or go shopping, job hunting…… Internet users are hoping to use the power of the network to indicate the direction. At the same time, the rapid increase of Internet users, but also for enterprises to bring unlimited market opportunities. Today, through the network to find products and services has become the most popular consumer habits.
network marketing is a very important part of the overall marketing strategy, especially for small and medium enterprises, network marketing has become the most popular marketing methods. According to the plan, in 2015 the scale of China’s e-commerce is expected to more than 18 trillion yuan, of which 2/3 will come from small and medium enterprises. In the network marketing of small and medium-sized enterprises, e-commerce platform promotion and search marketing promotion is the highest rate of the two kinds of network marketing. However, the network marketing of small and medium-sized enterprises is not as smooth as imagined, the low efficiency and high cost of the promotion of staff collaboration is the small and medium enterprises in the implementation of network marketing in the pain and pain points.
industry has done related research: an employee manual query details of the promotion of the effect of at least 3 weeks, while Baidu is a small update every three days. Every Monday a big update, the efficiency of employees can not keep up with the pace of Baidu update; on the other hand, enterprises in the formal promotion, will be part of the funds to test the marketing channels, this link is essential, and hire a specialist personnel at least every month at least 3000 yuan the promotion of information, the workload per month for up to about 2000, and these are in effect unknown circumstances. In addition, some of the difficult marketing channels, such as news marketing also need to rely on outsourcing, which is a lot of money expenditure. Therefore, most of the network marketing of small and medium-sized enterprises are often these problems to be scorched by the flames, discarding the phenomenon of "almost always there, greatly hindered the development of enterprises.
in the face of small and medium-sized enterprises with the difficult, difficult to locate, funds and other difficult issues, cloud claw network marketing domestic well-known software developer at Shanghai science and Technology Automation Co. Ltd. http://s.softweibo.com/ developed at the beginning of this year to help enterprises solve a variety of problems in the analysis of network marketing management system, for the enterprise to provide excellent one-stop Internet marketing management analysis platform. At present, cloud claw network marketing analysis